Say YES to the dress...👰🏻‍♀️

Hey Bride-to-be,

Let’s talk the dress. Whether you’re team classic satin, dreamy lace, or totally modern minimalism, London has so many beautiful bridal boutiques that serve looks, service, and that iconic say yes to the dress moment. Here's our curated hit list of where to shop for your white dress in London — whether you're after traditional couture, cool-girl chic or boho princess.

1) The OWN Studio – Modern & Minimal Magic

For the fashion-forward bride who wants to skip the drama but keep the luxe. Think clean lines, stunning tailoring, and dresses you’ll actually want to wear again.

📍 Shoreditch
🔗 theownstudio.com

2) Phillipa Lepley – Timeless British Elegance

A Chelsea-based designer known for craftsmanship and regal detailing. Perfect if you're going for classic with a couture twist.

📍 Chelsea
🔗 phillipalepley.com

3) The Mews Bridal – French Girl Vibes

If you love lace, romance and a glass of rosé while you shop, this Notting Hill gem stocks French designers like Rime Arodaky and Laure de Sagazan.

📍 Notting Hill
🔗 themewsbridal.com

4) Andrea Hawkes – Sleek, Sustainable & So London

Made-to-measure gowns with a conscience. Andrea Hawkes is all about clean silhouettes, quality silks, and ethical production.

📍 Islington
🔗 andreahawkes.co.uk

5)  Halfpenny London – Vintage Meets Modern

Designed by celeb stylist Kate Halfpenny, this label blends fashion-forward shapes with vintage glamour. And the showroom is stunning!

📍 Bloomsbury
🔗 halfpennylondon.com

6)  Sassi Holford – British Bridal Royalty

Feminine, sophisticated and often spotted on real-life royalty. Her London showroom is a must-visit for brides wanting a more polished Bridal look.

📍 South Kensington
🔗 sassiholford.com

7) Galia Lahav – Red Carpet Bridal Couture

If you're dreaming of drama, detail and unreal silhouettes, Galia Lahav is the name. It’s probably for the best I discovered this designer after my Civil or else I’m sure I would have tried to convince Nim that I deserved a second dress/outfit change….

📍 Browns Bride, Mayfair
🔗 galialahav.com

 8)  JS Couture – Bespoke Luxury & Expert Alterations

Hidden gem in Marylebone offering both designer gowns and expert in-house tailoring. JS Couture is known for their personal service and bespoke options. This is where I got my civil wedding dress from and loved the whole experience. I can’t recommend them anymore!

📍 Marylebone
🔗 jscouture.co.uk

Also check out:

• Pronovias Temperley London

• Suzanne Neville

• Mirror Mirror

• Evelie

• Morgan Davies

• Grace Loves Lace

• Made With Love Bridal

• Tala Daniel Bridal Couture

• The Wedding Dress Shop

• W Wedding Bridal

Bridal Diaries Tips:
👉 Book appointments early- I’d recommend to start shopping 9 months in advance (some boutiques have 3–6 month lead times!)
👉 Bring your closest two people – not a crowd. Multiple opinions can be confusing and overwhelming.
👉 Wear nude underwear. Trust me.
👉Try on styles that you may not originally have thought of. Have an open mind as you’ll be surprised what ends up suiting you!
👉You will know deep down if something feels like ‘the one’. Don’t worry about trends or labels, just trust your gut.
👉WED2B

Happy Dress shopping gang! If you’ve already said yes to the dress, please do let us know where you got it from so we can share with fellow Brides!

Love,

Priya

Team Pristine